5 Best Practices for Effective Lead Management
Posted on November 1, 2018 in General
Generating leads and patients is the only way your practice will thrive in a competitive market. And if you’re having a hard time tracking leads, seeing where they’re coming from, or if they’re converting into patients, then you’re probably not practicing good lead management. In order to drive returning patients and revenue, you need effective…
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Is Nurturing Your Leads Your Weakest Link?
Posted on October 29, 2018 in General
When a prospective patient fills out a contact form or calls your practice to schedule a consultation, they’re still learning about your services, team, and overall reputation. They are doing their research so they can make the best healthcare decision for themselves. How can you get them to stay active in your sales funnel? Through…
Read More Don’t Lose Your Lead to the Competition
Posted on May 29, 2018 in General
If you run a medical practice, especially one with elective procedures, you know the importance of capturing leads, nurturing them while they are in the decision-making process, and retaining them as patients post-treatment. You spend marketing dollars to generate leads, but are you prepared to qualify those leads once they start coming in? Are you…
Read More Should You Email to a Rented or Bought List?
Posted on December 20, 2017 in General
The end of the year is near and many practices are looking to send one last special offer or reminder for leads to book their procedure for 2017. This means there is the hunt for an email list to send to, which is when that conveniently timed email falls into your lap offering to sell…
Read More How Appointment Scheduling Helps the Consumer and Your Practice
Posted on September 19, 2017 in General
In today’s world, the consumer has become more attuned to an experience in the retail and medical sector rather than just going to a business for a select service. Moreover, people want this experience to happen on their time. They want to be in control in some fashion. That is where the appointment feature in…
Read More How Real-Time Reporting Can Benefit Your Practice
Posted on September 8, 2017 in General
Real-time reports can help break down everything from your conversion rates to phone tracking. Why can reports help your practice? Real-time reporting tracks how each lead comes into your practice and shows the success of each event or campaign within your MDprospects. After a few months, you will have a better understanding of your ROI,…
Read More Why Sending Birthday Emails is so Important
Posted on April 11, 2017 in General
Birthday emails are an excellent way to re-engage your patients with your practice. Reminding your patients just how special they are to your practice will strengthen your practice’s relationship with the customer. Why should you send Birthday Emails? Birthday emails have a higher transaction rate, higher revenue per email, and high unique click rates than…
Read More Simple Rules for Effective Email Campaigns
Posted on February 20, 2017 in General
Email blasts are an excellent way to communicate with your leads and existing patients/clients. It’s no surprise that – probably because of the prevalence of smartphones – email has become the most preferred method of communication for consumers in America[1]. It’s more convenient than ever to read an email immediately. An email blast is a…
Read More What Would You Do with Hundreds of Leads Who Aren’t Converting: A Case Study
Posted on October 7, 2016 in General
I’d like to tell you about a client of ours and how they identified and solved a problem. This client had been running a Facebook ad for a few months. With their MDprospects, they were able to see exactly how many LASIK leads were filling out the Request a Consultation form that was specific to…
Read More A Strategy for Reviews and Reputation
Posted on August 26, 2016 in General
The Power of Reviews Revisited, Part Three As mentioned in our previous two blog entries, we’re featuring parts of an interview with Michael Dobkowski of MDidentity. This interview happened because we wanted to revisit the topic of a blog from last year – The Power of Reviews. Even though it had only been about a…
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