Driving Premium Services Without Increasing Ad Spend

Posted on May 31, 2022 in General

Marketing premium services using traditional and new media is no easy task. While you may gain leads from conventional channels like print, TV, and radio, or new media such as paid search ads on Google and Bing, these methods can be expensive. Further, it may be harder to get your ads in front of a…

Dogs in the Office: Is It Good for Morale?

Posted on May 16, 2022 in General

HR is always looking for ways to create a great workplace, including allowing employees to bring their furry friends to work. Human resource managers from many organizations have realized the immense benefits of a dog-friendly office. It’s a morale booster, and here’s how: Promotes Happiness Long hours, demanding clients, and other work pressures can take…

How to Use Lead Management

Posted on April 28, 2022 in General

Every successful practice depends on leads. For your practice to thrive, you need to convert leads to patients, and that means managing your leads effectively. Otherwise, poor lead management can result in missed follow-ups, lead leakages, and missed opportunities. Luckily, you can rely on a robust lead management system to manage your data efficiently. That…

What Member of Your Team Should Use Your CRM?

Posted on April 15, 2022 in General

Customer relationship management software is a powerful management tool. It’s where your team turns for all their patient information needs. When implemented right, CRM technology can boost daily workflows, lead conversion rates, patient experience, practice revenue, and more. But how do you attain CRM success? The key to CRM success lies in the staff that…

Reasons You Should Be Sending Emails to Your Referring OD Network

Posted on March 31, 2022 in News

Emails are the ultimate way to engage ODs – almost everyone uses email today. And the moment you hit send, referring doctors are notified within an instant through their mobile devices. That’s how fast and effective emails are. The combination of emails, smartphones, and tablets gives you an edge when marketing your practice to referring…

How to Make Your Scheduler Accessible with Ease of Access

Posted on March 11, 2022 in News

For most patients, flexible and convenient access to care is a priority when choosing a healthcare provider, and that means looking for the self-service options they want. Self-scheduling does away with common bottlenecks in access like long hold times. Patients don’t spend a lot of time trying to schedule through the phone, which can be…

Make Outreach Easier for Your Physician Liaisons

Posted on February 25, 2022 in General

Physician liaisons are an essential part of your comprehensive marketing strategy. They promote your treatments, unique services, and practice. A liaison also acts as a bridge between your practice and referring sources. Ultimately, the goal of a liaison is to increase referrals from existing physicians and acquire new business from non-referring doctors. With a top…

You’re Spending the Money, Where’s Your Follow Up?

Posted on February 14, 2022 in General

Are you spending a lot of money and time generating leads but not nearly enough on following up? This kind of approach costs your practice the opportunity to acquire new patients. Often, leads get tossed aside and forgotten after a few if any attempts. Yet, the average number of optimal touchpoints for leads is about…

Why It’s Important to Communicate Your 2022 Vision to Your Patients

Posted on January 27, 2022 in General

Communication is key in delivering high-quality care and growing your practice. Effective communication distinguishes your practice from the competition. It plays an essential role in increasing patients’ knowledge about their health and your practice, resulting in improved outcomes and greater patient satisfaction. The higher the satisfaction levels, the more likely your practice will retain current…

Is Your Practice Making it too Hard to Book Appointments?

Posted on January 11, 2022 in General

Picture this: A patient arranged a visit for a comprehensive eye exam. On the appointment day, the patient learns there was an error in booking, and you’re unavailable, much to their dismay. They choose to reschedule and leave disappointed. At the next visit, the patient is finally able to have their exam, and you request…

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