5 Ways To Bridge The Gap Between LASIK Marketing And Lead Conversion
Posted on March 2, 2020 in General
Most LASIK practices rely heavily on new leads to grow their business, but when LASIK volume is flat month over month, it’s very common for marketing and sales (the refractive coordinator/counselor) to start pointing fingers. The person responsible for converting leads often claims that marketing is driving poor quality leads and marketing claims that the…
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What Is A CRM?
Posted on January 24, 2020 in General
What is CRM? Let’s start with a quick definition of CRM and what it does. A customer relationship management (CRM) system manages all of your practice’s relationships, including all interactions with current and potential customers. A CRM tool will help you manage your contacts, sales, productivity, and more. CRM makes managing relationships easier. You can…
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The Dos And Don’ts Of Email Blasts – How To Make Your Email Blasts Successful
Posted on January 23, 2020 in General
Email marketing is one of the best ways to remain at the top of your patients’ minds. Having clever email strategies will not only help increase your patient base but help retain the patients you currently have. To make the most of your emails, be sure you are reaching out to the right people. Dos…
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The Five Biggest Healthcare Marketing Trends For 2020
Posted on December 23, 2019 in General
The Five Biggest Healthcare Marketing Trends for 2020 The end is near… at least when it comes to 2019. But it’s not doom and gloom. 2020 is here! Which brings along with it the annual fresh start. The ability to hit the reset button. A new opportunity to optimize your office and marketing goals. The…
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Holiday Wellness In The Workplace
Posted on December 18, 2019 in General
Include Employees’ Wellness Programs during the Holidays It is true – Keeping employees healthy can be a daunting task during holidays. The weeks between Thanksgiving and the New Year present plenty of difficulties that could derail the overall productivity and performance of the employees. The fact remains, healthy and engaging employees are of utmost importance…
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What Guarantees the Success of a Referral Management
Posted on December 10, 2019 in General
Today, every medical care facility wants to improve the quality of service and efficiency for patients. And why wouldn’t they? The healthcare sector, after all, is just beginning to understand the vitality of a great referral management system. It is no wonder that the healthcare industry wants to implement and streamline administrative activities that would…
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Strengthening Your Relationship with Patients Using Timely Emails
Posted on December 9, 2019 in General
Strengthening Your Relationship with Patients Using Timely Emails It was always the same scenario when it came to the patient, satisfaction level, and physician-patient relationship. People chose a family doctor and referred him/her to everyone. Even when faced with unsatisfied experience, they would keep going back to the same clinic, to the same doctor. It…
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5 Reasons Your Medical Practice Needs Lead Management Software
Posted on November 27, 2019 in General
Whether you’re an established medical practice that’s been around for decades or a new doctor on the scene, you’ve probably come to realize that how good of a doctor you are is only the start. Unfortunately, you not only have to be a sought-after medical professional for your skills and reliability, but you also need…
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Best Practices for Sending and Formatting Emails
Posted on November 19, 2019 in General
More than half of the world’s population owns email addresses and checks emails twice a day. The world’s usage of emails is only expected to increase to 4.3 billion by 2023. There are a variety of reasons for the usage of emailing services in the medical and healthcare industry, all with lowering costs and expanding…
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Using MDprospects to Track ROI and Why it Matters
Posted on November 7, 2019 in General
As numerous industries invest in a CRM solution, healthcare faculties are catching up with unique strategies to derive growth. Essentially, tracking revenue allows you to cut operational costs and increase other efficiencies. However, it’s one thing to use MDprospects and entirely another to follow the right metrics. When it comes to medical care facilities, numbers is the…
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