How to Promote Premium Services with Your CRM

Posted on October 27, 2022 in General

A customer relationship management system or CRM offers a fantastic way to manage qualified leads and increase conversions for your high-value services. It provides instant, real-time access to all your prospect data in one place so you can inform your decisions and win new patients for your premium services.

Read on to learn more about how you can leverage the MDprospects CRM for your marketing campaigns.

Target the Right Audience

HIPAA-compliant CRM software gives you a 360-degree view of all data without having to go through disconnected databases. Equipped with this information, you can fine-tune your marketing campaign message to resonate with your audience, build strong connections, and encourage them to purchase.

For instance, let’s say you want to send email blasts that market EVO. CRM takes the guesswork out of identifying your audience and enables focused targeting. Specifically, it can help you create an email list by looking for leads that meet certain criteria. Your marketing campaign stands a better chance of succeeding when you target the right audience.

Develop Personalized Content

Once know your audience, MDprospects can let you personalize your marketing campaigns by providing names and other important patient details. Thus, rather than sending impersonal emails that start with “Dear Patient,” you can address your audience by their name. Better still, you’ll be able to customize your message to truly grab patients’ attention.

For example, you may be looking to promote premium IOLs. MDprospects can track every detail of your patients, including a history of past appointments, existing conditions, and treatments received. Using this information, you’ll be able to identify patients who may want premium intraocular lenses, like those with cataracts and astigmatism. Such patients would be very interested in your email campaign and benefit the most from advanced IOLs.

Run Campaigns Simultaneously through Multiple Channels

Focusing on a single marketing channel no longer cuts it. Healthcare consumers are nowadays spread across various channels and use their most preferred means of communication. At the same time, many patients don’t limit themselves to a single method of communication. They can easily shift to other channels whenever they wish.

Because of this, it’s vital for your practice to spread marketing campaigns to popular channels instead of using only one. MDprospects allows you to seamlessly manage your marketing campaigns for different channels from one place.

That way, you’ll send a consistent message across every platform used by patients and prospects, capturing the attention of the right leads in the most meaningful way.

Drive Cross-Sells and Up-Sells

The valuable insights from MDprospects data can generate cross-sells and upsells, increasing engagement with your audience. MDprospects enables you to see a prospect’s history. So when marketing products like premium IOLs, you can use their profile to figure out which patients and prospects will be most interested in them. Your audience will appreciate it when you offer products that are relevant to them.

Say, for instance, you see that a patient diagnosed with cataracts earlier has scheduled a cataract screening but never scheduled a treatment. That will give you the details of your lead’s present needs, essential in shaping conversations that eventually turn into conversions.

Power Your Marketing with MDprospects’ CRM

MDprospect’s CRM combines powerful features that will take your marketing to the next level. You’ll be able to determine the best patients for your premium services so you can develop personalized campaigns that drive desired outcomes.

Want to learn how MDprospects can help you get more patients for your high-value services? Schedule a demo today.