Yes, Integrations Matter with Your Lead Management Software, and Here’s Why

Posted on December 15, 2021 in General

Leads are the driving force of any practice. A majority, if not all new patients started as a lead. Given that leads are essential, the question becomes, how can you effectively manage leads to drive conversions? This is where lead management software comes in. The software enables practices to capture, nurture, and finally turn leads to patients. If you’re looking for the best lead management software, here’s why it’s vital to choose one that seamlessly integrates with existing systems in your practice:

Connecting Systems

An integrated lead management software means it has the capabilities to connect with important systems. That way, your admin and marketing staff won’t have to spend a lot of time managing data manually from disconnected databases and tools. Instead, they’ll access lead details and follow up with prospects all in the same place. This saves your practice valuable effort and time.

Enhance Collaboration Between Teams

Data silos will be a thing of the past thanks to an integrated platform. This will considerably enhance collaboration among the different teams. A top lead management software can also automate various tasks, which helps boost productivity.

Enable Personalization

Today’s consumers want and appreciate personalized experiences. In fact, research by Accenture reveals that 75 percent of consumers are more likely to choose a business that provides a personalized experience. To leads, this means recognizing them by name and suggesting options based on their interests.

An integrated lead management software gives your marketing team an edge by capturing all the lead information in one place. It’ll provide details for each potential patient, such as their full name, telephone number, email address, social media accounts, website, and postal address.

Further, the software will provide other important facts like the lead’s role in a company, their birthday, connection with other contacts in your list, and the language they speak. Your staff can also save all the email exchanges, live chat messages, and campaigns the lead has ever participated in.

Simply put, the integrated software puts comprehensive information about your leads right at your fingertips. By leveraging lead management software, communication with potential patients will be easier, quite impactful, and highly personalized.

Using data collected by the software, your team can easily address the preference of each lead in their marketing campaigns. This, in turn, will help generate more interest in your practice and fuel patient acquisition.

Easier Lead Segmentation

An integrated lead management software does all the hard work. It breaks down huge amounts of data gathered, segmenting leads in their correct categories. Armed with a focused list, your marketing team will be able to develop campaigns targeted at what leads want and need, helping boost conversions.

Increased Lead Engagement

With robust integration abilities, lead management software can aid your practice in increasing its outreach through top digital channels. From social media channels and websites to direct calls and more, your team is able to effectively nurture leads at every stage of their journey. Doing so will ensure leads don’t slip through the cracks easily and ultimately convert them to patients.

Improve Your Lead Follow-Up Process

Did you know that 80 percent of sales need 5 follow-ups yet 44 percent of salespeople give up after the initial contact? Rarely does a prospect make an appointment right after receiving a call or an email from you. For this reason, follow-up is critical. It makes potential patients feel valued and can go a long way in convincing leads to become patients.

With an integrated lead management software, the follow-up has never been easier. The software will remind you to reach out to meaningful prospects you’ve not contacted in a while. Follow-up builds trust with leads which can result in conversions down the road.

Convert More Leads to Lifelong Patients

MDprospects lead management software provides a sophisticated, scalable platform that helps your practice streamline your patient acquisition pipeline. It will seamlessly integrate with your practice management systems, increasing efficiency for your team.

Looking for a solution that moves leads through the sales funnel and turns them into lifelong patients without too much effort? Grab a quick demo today.