Understanding SMS Consent in Healthcare: Appointment Reminders vs. Marketing Messages
Posted on December 11, 2024 in MDprospects
In today’s fast-paced, digital world, text messaging has become an essential tool for healthcare communication. But did you know that not all SMS messages are created equal? There’s a significant difference between the consent needed for appointment reminders and the consent required for marketing messages. Let’s dive into why this distinction matters and how it…
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Navigating the Call: In-House vs. Outsourced Customer Experience in Healthcare
Posted on September 12, 2024 in MDprospects
In healthcare, where patient communication directly impacts satisfaction and conversions, deciding whether to manage calls in-house or outsource them is crucial. As practices strive to enhance patient experiences, the ability to connect with leads quickly can be the difference between gaining a new patient or losing one. This article explores the pros and cons of…
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Why Sending Birthday Emails is so Important
Posted on April 11, 2017 in General
Birthday emails are an excellent way to re-engage your patients with your practice. Reminding your patients just how special they are to your practice will strengthen your practice’s relationship with the customer. Why should you send Birthday Emails? Birthday emails have a higher transaction rate, higher revenue per email, and high unique click rates than…
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Simple Rules for Effective Email Campaigns
Posted on February 20, 2017 in General
Email blasts are an excellent way to communicate with your leads and existing patients/clients. It’s no surprise that – probably because of the prevalence of smartphones – email has become the most preferred method of communication for consumers in America[1]. It’s more convenient than ever to read an email immediately. An email blast is a…
Read More The Conversation with Cold Leads Starts Long Before You Pick up the Phone
Posted on March 8, 2016 in General
I know a shop owner who makes a point of putting price tags on the bottom or back of the items she sells. She does it because she’s found that customers are more likely to pick up the item that catches their eye if the perceived barrier of cost isn’t in the way at that…
Read More Keeping Your Cold Leads Warm This Winter
Posted on February 8, 2016 in General
At MDprospects, we often get the chance to help our clients with their marketing campaigns, specials, and events. We can help them identify the leads who have shown interest but are noncommittal, make a successful send list for practices who want to send an email blast, and even design those emails, whether they’re about a…
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