Understanding SMS Consent in Healthcare: Appointment Reminders vs. Marketing Messages
Posted on December 11, 2024 in MDprospects
In today’s fast-paced, digital world, text messaging has become an essential tool for healthcare communication. But did you know that not all SMS messages are created equal? There’s a significant difference between the consent needed for appointment reminders and the consent required for marketing messages. Let’s dive into why this distinction matters and how it…
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Navigating the Call: In-House vs. Outsourced Customer Experience in Healthcare
Posted on September 12, 2024 in MDprospects
In healthcare, where patient communication directly impacts satisfaction and conversions, deciding whether to manage calls in-house or outsource them is crucial. As practices strive to enhance patient experiences, the ability to connect with leads quickly can be the difference between gaining a new patient or losing one. This article explores the pros and cons of…
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How to Handle Objections to Elective Services
Posted on September 5, 2024 in MDprospects
Discussing elective services like LASIK, cataract lenses, or cosmetic procedures with patients can sometimes be challenging. After years of experience in the field, I’ve learned how to turn objections into opportunities to build trust and reassure patients. Here’s my seasoned advice, with a touch of wit, to help you navigate these conversations effectively. Listen with…
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How to Use Lead Management
Posted on April 28, 2022 in General
Every successful practice depends on leads. For your practice to thrive, you need to convert leads to patients, and that means managing your leads effectively. Otherwise, poor lead management can result in missed follow-ups, lead leakages, and missed opportunities. Luckily, you can rely on a robust lead management system to manage your data efficiently. That…
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Yes, Integrations Matter with Your Lead Management Software, and Here’s Why
Posted on December 15, 2021 in General
Leads are the driving force of any practice. A majority, if not all new patients started as a lead. Given that leads are essential, the question becomes, how can you effectively manage leads to drive conversions? This is where lead management software comes in. The software enables practices to capture, nurture, and finally turn leads…
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Teaching Your Staff How to Handle Patients Price Questions and Price Objections
Posted on June 16, 2021 in General
After what you think is a successful consult, you expect your patient to say yes. Instead, you hear a response like, “it’s too costly!” Or “Why do you charge that much?” Of course, this isn’t the first time it’s happened. Price questions and objections are the reason patients don’t say yes or decline treatment. Are…
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Consistency in Your Lead Process
Posted on June 16, 2021 in General
Healthcare marketing presents a unique challenge: people don’t seek healthcare services until they need to. Unlike before, where this wasn’t a problem for practices, the competition nowadays is cutthroat. Chances are, you and your competitors are targeting the same qualified prospects. You can’t afford to take a “one and done” approach to your follow-up process….
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The Importance of Seeing Beyond the “No”
Posted on June 10, 2021 in General
The Importance of Seeing Beyond the “No” While a good number of patients say yes to a given procedure after their consultation, not all of them do. But if a patient tells you “No” after a consultation, it doesn’t outrightly mean the no is final. A “No” from a potential patient could imply they are…
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Toning In Your SMS Messages
Posted on April 2, 2021 in General
Toning in Your SMS Messages Practices have tapped SMS messages for more targeted and efficient prospect outreach efforts, given its high open rates. Below are three factors that need to be considered when communicating with your target audience in text messages. Spelling Spelling errors can change the meaning of your message, resulting in misinformation. You…
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Should You Text With Your Prospects?
Posted on April 1, 2021 in General
Should You Text With Your Prospects? Short answer, YES. Long answer, YES. But as long as you follow the rules. No other method rivals SMS in terms of reliability, reach, and open rates. Your prospects can easily skip over emails, and when they are opened, it might be after some time. Texting is almost instant,…
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